Our Why

Whether you’re a parent, a caregiver, or a teacher, we see you — you’re our heroes! With the craziness that comes with everyday life, work, long to-do lists, you spend so much time for your children, but it can be difficult to carve out intentional time with them — that’s why we exist! We wanted to help you do the things that matter to you the most: helping your children grow up WELL.

Childhood is the most pivotal growth stage in a person's life. During this time, a child’s development affects future cognitive, social, emotional, linguistic, and physical development.

But we're not trying to stump you with parenting guilt! Actually, we're here to dismantle it completely! You're too much of a rockstar to be getting weighed down by that.

Studies have shown that it's not about the amount of time spent with your kids but the depth of the interaction. It's about quality not quantity.

"It's not about adding more, it's about recapturing the time."

MILLU seeks to prevent these developmental setbacks from happening in the first place, all while giving space for your child (and your inner child) to play.

In each kit, our goal is to provide a head start for the next generation by getting REAL and creating space for deep relationships to take place.

How It's Built

After interviewing hundreds of people, we observed that many challenges we face today could have been alleviated by more intentional time with safe adults in childhood. We believe that creating safe spaces to talk through life questions and passing down intergenerational wisdom is vital to healthy development in a child’s life.

We asked over 100 people our “Golden Question”: “What is something you know now that you wish you knew when you were younger?”

Many responded with.. “If I knew_____ it would've helped me so much in life.”

This is how our kit ideas are developed! We follow a human design thinking process, leaning into a spirit of prototyping and innovating continuously for the best possible experience for you.

We believe in our mission because the life foundations of our children rely on the quality time spent with adults that matter to them the most.